GENERAL PROJECTS OVERVIEW. No matter the type of collateral, there are some general steps that stay the same and have to be followed.

  1. The Requester (you) is responsible for the content. MarCom is happy to assist in phrasing the content customer friendly, but you have to create the content. All text work should be done in Word/PPT as changes in the final layout take much more time.
  2. Once the content is final, MarCom will create the Layout.
  3. Since you are ultimately responsible for the technical correctness of the content, one final review is needed, and minor changes can be done. All the marketing material must be approved before going live.
  4. Once approved, MarCom will make sure the new collateral is advertised in the right channels.
marcom workflow.png

What can we do for you today?

Sales/Product News

There are two types of News: simple message (email only), or message, plus attachment (e.g. new brochure, marketing material, etc.). In both cases, you have to provide the content, and then MarCom will take care of the design and layout of email and resulting attachments. Email will be sent via our software Hubspot, which allows for the keeping track of what recipients do with the communication.

Example 1 Example 2 Example Attachment

Application / Technical Note

A (usually) customer-driven document with dedicated workflow, scientific results, a description of the used hardware, and most important reasons for automation. Please, try to get all the customer's approvals upfront on the content, and always remember to ask for high-resolution pictures.

Example 1 Example 2

Product Flyer

A 2-page document that provides an overview of your product: the cover page is usually eye-catching, with a nice picture and three-to-four key messages/benefits, while the back page has more detailed information about technology and features.

Example 1 Example 2

Product Brochure

More detailed, compared to a flyer; the brochure is a 4- or 6-page product document, but it can also become much “bigger”, like in the case of a platform (8-plus pages).

Example 4-page Example 6-page Example 28-page

PPT Presentation

All Powerpoint Presentations that are shared “externally” must be checked and approved by MarCom, in order to always have a similar layout and structure. The ppt presentations usually cover different topics; such as Workflow, Hardware, Modules, GUI, Results, Applications, Customer Segments, and Ordering Information.

Download Robotics Template

Emailing/Landing Page

If you want to promote a product or an exhibition, this could be the right option for you. MarCom will create a landing page with a form, in order to convert visitors into possible leads, and/or will plan an email campaign accordingly.

Example Email Example Landing Page

Exhibition/Conference

Use this form to inform us about a conference or exhibition that you want to attend.

The application form is used to maintain an overview, get a clear picture about our intent to visit and definition of KPIs to have the possibility of evaluation after the event.

As requester, you initially only need to fill out page one, we will then get back to you throughout the process.

Download Application Form

 

Cheat Sheet

Whenever you have some interesting data about our competition, the market in general, or even customer segments, this is the appropriate document you must create.

Example 1 Example 2

Photo/Video Shoot

We have two different types of Photo/Video Shoots: small things can be done by MarCom, while high-quality ones will be created by an external (and professional) photographer. The first option is just a matter of internal organization, while the second option can take longer for both its organization and realization (but the result will be amazing).

Fill out the form below to get the process started!